The Cishinga of Zambia, numbering 49,500, are Engaged yet Unreached. They are part of the Bantu, Central-South people cluster within the Sub-Saharan African affinity bloc. This people group is only found in Zambia. Their primary language is Bemba (Zambia). The primary religion practiced by the Cishinga is ethnic religion. Ethnic religion is deeply rooted in a people's ethnic identity and conversion essentially equates to cultural assimilation.